January 22, 2023 by Joey Birch
Sneakers That Had a Moment in 2022
Since the start of the pandemic, the sneaker market has seen exponential growth which, while slowing down as reported by The Business of Fashion, i...
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December 04, 2022 by Joey Birch
The Story Behind The Air Jordan 11
Sitting among the pantheon of the top Air Jordan silhouettes in history is the Air Jordan 11. More of a diehard fan favourite when in comparison to...
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August 12, 2022 by Joey Birch
How The Air Jordan 4 ‘White Oreo’ Perfectly Reimagined a Classic
Even if you’ve been living under a rock, you’ll have heard of Michael Jordan and his formidable line of sneakers soon to celebrate the release of i...
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April 29, 2022 by Joey Birch
The Next OFF-White Air Force 1 is Almost Here
Rumours have started to circulate of the next OFF-White Air Force 1 Low to release as part of the late Virgil Abloh's ‘Figures of Speech’ exhibitio...
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March 25, 2022 by Joey Birch
The History of Air Max
Nike’s Air Max lineage is one of the biggest, most subversive, lines in the history of footwear. Challenging technological norms while being able t...
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February 13, 2022 by Joey Birch
A Brief History of Jordan Brand
Michael Jordan is one of the biggest names in history, let alone basketball. His influence has permeated through all areas of culture including sne...
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September 27, 2021 by Joey Birch
How Bruce Kilgore Encapsulated Sneaker Culture
Producing a ‘classic’ sneaker seems to be down to a fine science, and the hope that the audience will take to it well. Bruce Kilgore seemingly had ...
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